The Stories You Did and Didn’t See About the BART Strike

bruno-cohen

Bruno Cohen of KPIX. KPIX sourced the Bay Area Council on multiple stories about the BART strike. One KPIX report misleadingly stated that “economists estimated the first day of the BART strike costs the region $73 million in lost worker productivity alone.” The “economists” were Bay Area Council lobbyists. The story did not disclose Cohen’s seat on the board of the Bay Area Council.

You would think that with four months time the media would have drilled down to the real stories underlying the BART strike. For four months negotiations between the Bay Area Rapid Transit District and its employee unions boiled, culminating in two strikes. Given that the struggle was very much about money, you would think BART’s finances, its biggest sources of revenues and expenditures, would have been put under a microscope by the press. And after the tragic deaths of two workers you would think the safety issues raised by the unions would finally have their day before the court of public opinion.

You would think.

Over the past four months the Bay Area’s major newspapers fixated on one narrative over all others: the inconvenience to commuters caused by the two shutdowns, a four day strike in July, and another four days in October. When the big newspapers and TV stations weren’t running the latest tale of commuter outrage, they busied themselves by attacking the unions. It was unabashed.

At the height of the strike on October 19 the San Francisco Chronicle’s editorial page editor John Diaz made it clear where that newspaper’s leadership stands by writing, “strikes shouldn’t be legal.” Diaz used the muscle of the biggest newspaper in northern California to demand that the legislature ban transit strikes across the entire state.

When the strike ended on October 21 the Oakland Tribune’s editors accused BART management of selling out rides and taxpayers. In a tone of outrage the paper’s editors wrote that BART managers have “no backbone,” even though they pursued a dangerous strikebreaking strategy that appears to have led to the death of two workers, run over by a train being operated by non-union drivers.

sf-mayor-ed-lee-left-with-chronicle-editorial-page-editor-john-diaz-and-city-attorney-dennis-herrera

The SF Chronicle’s opinion page editor John Diaz hanging out with mayor Ed Lee and city attorney Dennis Herrera at a birthday party for the Hearst Corporation and Chronicle. Members of the Hearst family were present.

Four months of strife and struggle, and at the end of it the Bay Area’s major news outlets have little to show except a flood of stories about inconvenienced commutes. The public is nowhere closer to understanding the very real problems facing the BART District and its workforce. It was an opportunity for deep reporting mostly squandered.

When the press and TV stations did focus on the details of the contract proposals they jettisoned their critical thinking capacity, and chose instead to parrot figures handed them by both the unions and management. The result was that virtually every report claimed that the unions were seeking a whopping 21 percent raise from the start. They weren’t. In the end the San Francisco Chronicle and Oakland Tribune reported misleading figures as to the salary gains sought by the unions. The day the strike ended the Chronicle claimed that the unions won a 15.4 percent pay increase, and the Tribune wrote that “[BART] employees, already among the best-compensated transit workers in the nation, will receive a stunning 16.4 percent raise over the next four years.”

Stunning, hardly. Neither of those reports is accurate, or in context. The context is that BART’s workers gave up pay increases in 2009 and handed over $100 million in concessions to the District. The pay raise BART employees just won is largely designed to sustain their real take home pay against inflation. In the Bay Area the cost of living has exploded over the past ten years. This year alone home prices shot upwards of 50 percent in many towns and cities in Northern California.

What did the major dailies and TV stations omit from their reporting? Four months of strife and struggle around the Bay Area’s multi-billion dollar transit system that has created hundred of billions in real estate wealth and re-shaped the racial and class demographics of Northern California, and out of this watershed moment pitting labor against the bosses the Bay Area’s news media have virtually no investigative or historical analysis to offer us.

The bigger media outlets could have reported on the means by which BART’s hundreds of powerful construction, and engineering contractors have ingratiated themselves with the BART board of directors and senior management. That story, begging to be told, digs down near the root of the problem. The problem is that BART management seeks concessions from labor in order to shift operating funds into the capital budget. Building out the BART system with new stations and new lines into the suburbs is politically popular, and it enriches construction companies, engineers, architects, and lawyers galore. But real estate owners, especially the commercial companies that own office properties around BART stations, have never paid a dime of their windfall capital gains into the system, leaving BART with a chronic revenue shortfall. So where to get the money to expand the system? That’s what the District’s hard bargaining with its employees is ultimately about – reducing employee pay and shifting those dollars into the capital budget.

BART’s contractors, and the real estate owners who have profited handsomely from the District’s public investments, are giant companies, so reporting on their interests, and the means by which they milk BART would mean taking on powerful foes. It’s also a complicated story requiring more than just sound bites to report.

Maybe that’s part of the reasons the dailies and TV stations didn’t give it a shot over the past four months? There have been some attempts to map the complex ecology of BART contractors and real estate developers, their financial linkages, their political alliances, their slush funds, the friendships and favors connecting them to BART management. Zusha Elinson’s recent stories come to mind as good journalism.

Back in 1996 the Chronicle and Examiner (the latter newspaper has since been turned into a tabloid with a skeletal staff) extensively reported on BART’s corruption at the highest levels. BART Board President Mike Bernick was investigated by the FBI, and his predecessor Margaret Pryor was fined by the FPPC for hiding political campaign contributions from BART contractors. (Pryor never paid $53,000 in fines, according to the FPPC.) A lot of the dirty laundry got aired, and the public got a better understanding of how BART works on the inside.

But in recent years the investigative spirit of the Bay Area’s newspapers has been replaced by a languid conservativism. Top editors at both papers are anti-union, and some even sit on the boards of business lobbying groups that don’t like the boat to be rocked. As for the newspapers, their own boats got capsized not too long ago.

Both the Chronicle and Tribune were battered by the downsizing of the print industry in the late 1990s and 2000s. By the time the Chronicle ended up in the hands of the Hearst Corporation it was already running on fumes from its evaporated advertising base. Hearst Corp gutted the newsroom once and for all in 2009 when it fired around 200 staff. That was most of its reporters at the time. The place has never recovered, and its top editors and managers have only dragged the paper further to the right ever since. Nowadays half the content in the Chronicle and its online web site SFGate is advertising posing as news, or syndicated content produced far away with little relevance to the Bay Area.

Being owned by the Hearst Corporation certainly has its influences. Hearst, a closely held private corporation, still majority owned by the descendents of William Randolph Hearst, is an anti-union company. Hearst Corp also owns real estate in downtown San Francisco, putting the Chronicle’s parent company squarely in the corner of the property owners who have a financial interest in squeezing the BART system’s workforce for every penny they refuse to pay in real estate taxes. Hearst owns two office towers just blocks from San Francisco’s busy Montgomery Street Bart Station. Both properties are worth millions more just by the fact that BART can bring workers from miles around to their doorsteps. Hearst also owns the Chronicle building on Mission Street, and six other major parcels in San Francisco’s SOMA district, according to Assessor’s records. In sum, the Chronicle is a little newspaper subsidiary of a major real estate owner in downtown San Francisco. Because Hearst is private we have no idea whether the real estate brings in more cash than the newspaper these days. It’s anyone’s guess.

Other news media are connected directly to San Francisco’s conservative business community in ways that may have colored their coverage of the BART strike. For example, KPIX, the local CBS affiliate in the Bay Area, gave the BART strike extensive coverage, fixating especially on the inconvenience the strike caused for commuters. After the first strike in July, KPIX sponsored a poll that was widely circulated showing little public support for the workers. The poll may or may not have accurately reflected public sentiment. It surely took considerable resources for the news station to conduct it. What’s interesting is the overall editorial slant of KPIX, and how the station’s managers allocate resources, how they pick among the many worthy stories that should be told.

KPIX station manager, Bruno Cohen, is a longtime CBS executive who also happens to be on the board of directors of the Bay Area Council, San Francisco’s leading conservative business lobbying group. Cohen’s fellow board members at the BAC include Grace Crunican, the GM of BART, and Ted Fang, the publisher of Asian Week. Ted’s brother James Fang is an elected BART board member. The rest of the Bay Area Council’s board is stacked with representatives of businesses and law firms that have taken millions from BART over the years, all through contracts approved by Crunican, James Fang, and the rest of the District’s management.

Not coincidentally, during the first BART strike the Bay Area Council conducted its own poll showing, “overwhelming opposition to a BART worker strike.” The Bay Area Council then issued press release blaming the union for costing the regional economy $73 million for each day of the strike.

Cohen’s KPIX sourced the Bay Area Council on multiple stories. One KPIX report misleadingly stated that “economists estimated the first day of the BART strike costs the region $73 million in lost worker productivity alone.” The “economists” were Bay Area Council lobbyists. The story did not disclose Cohen’s seat on the board of the Bay Area Council.

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11 comments
  1. Rea K said:

    Thank you for your integrity & bravery in shedding a light on the truth with facts to back it up! You truly are one of a dying breed…a true investigative reporter & journalist!!

    Excellent, excellent article! A must read for a more balnced view of how facts are skewed to gain public opinion against Bart workers. Thank you again!

  2. Arjun said:

    I think this article is probably hitting on some salient points…but without more citations backing up your claims a lot of people are casting this aside as unsubstantiated. Just a heads up.

      • psachs said:

        For a follow up, maybe a content analysis/tally of coverage, both during the July strike and last week’s strike, would be interesting. Look at all Bay Area media stories on the strike and which categories they fall into (e.g. Commuter reax, “pro-BART,” “pro-worker,” enterprise/investigative, etc.). As a former reporter, though not in the Bay Area, I instinctively grimace when I see a suggestion that a news organization’s reporting (as distinct from its editorial page) would be sculpted that strongly by ownership interests. Seems more likely that newsrooms don’t have the staffing or time required to do the in-depth reporting required. It’s fast and easy to find angry commuters. Stacks of contract documents don’t make for good B-roll.

      • Arjun said:

        I think some direct links to stuff about BART’s plan to expand into privileged neighborhoods would be good. And it would be especially good to have some direct links to stuff on Hearst Company’s involvement with the newspapers, and their reactionary stances against unions.

        In general, I think it would help a lot to see more concrete information regarding the hold that real-estate and construction firms have in BART’s management, and also to link to studies that have analyzed BART’s effect on property prices and whatnot. Maybe for the next blog?

  3. Anonymous said:

    You have intentionally omitted the fact that the total cost of employment for BART works has consistently outstripped the rate of inflation. These expenses roll directly into the cost of fares. Its not only conservatives who don’t like the strike, it is also environmentalists. BART was built under the belief that plentiful, inexpensive clean transportation.

    You omit the cost of healthcare, pensions, work rules, and workman’s compensation.

  4. Zelig said:

    Is there no voice for the Union members? Why not the out cry at the press? How about social media, etc. … A Union member.

  5. P. Alvarez said:

    The news media in general is doing this pretty much across the board. They play up to the emotions and ‘inconveniences’ to the individual to sway opinion, instead of presenting the facts and the details of the reasons for what is happening. The Bay Area news, for the most part, is anti-union and pro-auto. (IMHO, of course, but I call ‘em as I see ‘em!)

  6. Judy said:

    I learned in 6th grade journalism you have to include all the facts Who What Where When and How. To not do it is an injustice to the truth. I don’t know how they could do less. Just ask yourself whenever you read anything are all the facts here if not chalk it up to an opinion with a slant not a story.

  7. Chris said:

    very well done! thanks for taking the time to report this…

  8. The fourth doorman of the apocalypse said:

    Do you think that the media in the Bay Area is in the pockets of certain people is an issue that is isolated to Silicon Valley?

    Who do the media choose to attack and why?

    Finally, as Jerry Pournelle and Larry Niven said, think of it as Evolution in Action. You do believe in Evolution, don’t you?

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